When it comes to efficiently finding major donors, fundraising professionals are stuck in a world of pain. Prospect research is too often the most time-consuming and expensive part of fundraising for nonprofits.
Donor prospecting is the process of researching a prospective donor’s capacity and likelihood of making a gift to a particular organization. This process in its current state is incredibly ineffective at scale.
Development officers spend hours searching for key data points across many platforms, historical documents, databases and news sites to understand the capacity of ONE donor.
At larger institutions, hundreds of thousands of dollars get spent on research staff and expensive research products each year. For nonprofits with large donor databases, it’s apparent that the process of DONOR PROSPECTING AT SCALE IS BROKEN.
For the top 20% of nonprofits, who have millions of raw donor records, it’s impossible and too expensive to research every prospective donor.